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We outline the four key trends from the S/S 23 women’s collections as the fashion trends ss23 resort at FondMart. 2 Colors(Digital Lavender, and Get Your Greens) and 2 silhouettes(Cargo Pants, and Sleeveless tops & dresses) are revealed for the season, featuring mood-boosting brights, new neutrals, and trans-seasonal shades.

Digital Lavender
Get Your Greens
Cargo Pants
Sleeveless
ic_triangle_left1 Digital Lavender ic_triangle_left1
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Digital Lavender is one of the most important colors in ss23. It is a powerful pastel that is already embedded in the youth market. Use this shade, which has trans-seasonal appeal, across all product categories. Lean towards a minimalist aesthetic, with head-to-toe color usage and simplified silhouettes.

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ic_triangle_left1 Get Your Greens ic_triangle_left1
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Green belongs to spring. All things awake and vivid in spring. Commercial shades of green that are associated with the environment are key for S/S 23, with an ongoing interest in calming and restorative shades seeing green continue to gain popularity. It brings a fresh direction to the season.

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ic_triangle_left1 Cargo Pants ic_triangle_left1
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Cargo Pants are super hot these years, and it is as one of the key silhouettes in ss23.  The ultimate 90s utility item is worked in lightweights and neutrals. Lower waistbands and wide-leg cuts work for youth consumers. Classic, comfortable, casual, and street.

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ic_triangle_left1 Sleeveless ic_triangle_left1
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Target versatility with the sleeveless collection-essential dress, a silhouette your consumer can easily slip into for any occasion. Midi to maxi lengths is key to creating roomy, comfortable silhouettes that act as a canvas for seasonal color and prints. On the other hand, the sleeveless top is also popular, it is a must-have fashion item in ss23.

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