Everything You Need to Know About Shopify

May 13,2021

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1. What is shopify? How does it work?

Shopify has been up and running since 2006 and is based in Canada. Their goal is simple: to provide a simpler platform for cross-border e-commerce.

Currently, the Shopify account has more than 100 million users. But be aware that Shopify is not a free platform, so the fact that so many users choose it speaks to Shopify's place in the big eCommerce platforms.

Shopify is a one-stop e-commerce system that provides infrastructure and management services for e-commerce sites, so you don't have to worry about all the technical issues. Once you're familiar with the basics, focus on the core business -- how to market and get orders.


2. How much do I need to pay for join?

Monthly fee: The basic fee used to maintain the operation of the website, which is equivalent to rent. Shopify deducts the charge from your bundled credit card every month, and if it doesn't, your store will be suspended.

Credit card fees: This is a fee charged by the credit card company, independent of the platform.

Transaction fee: If you use Shopify Payment, you don't have to pay this fee, but if you use another payment method, every transaction you make will be subject to the corresponding plan fee.

Which Shopify Plan is the best?

You may be wondering: Which of the three Shopify plans is better? It depends on your niche market, the type of store and the size of your business.

If you are new to the business, the Basic Shopify Plan is enough. For starters, the Plan has all the features you need and is inexpensive. Later, as your business grows, then you can consider expanding to the advanced Plan.


3. Is Shopify secure?

I've just covered some of the costs involved in Shopify, and many people may be asking, is Shopify safe? Want to bind again all sorts of pay account, credit card, this information can pilfer?

All I'm saying is, don't worry. Just like other e-commerce platforms, there are so many users, and no one has ever seen such problems. Now Shopify also has 100W+ users. As a well-known e-commerce platform, security is the most basic guarantee, so there is nothing to worry about.


4. What are the features of Shopify?

Pay Shopify a sum of money every month and it must be worth it. Here are the key features of Shopify, based on its various features.



Sales model

Shopify offers a variety of sales models, including the following five:

Online store: Every user can create their own online store, which is simple to operate and convenient to manage.

Point Of Sale: if you want to open a physical store, you can also shopify. Shopify's POS system combines software and hardware to make payment more convenient. Shopify's tailor-made POS machine is high-tech for security, wireless and easy to carry.

Combination with e-commerce platform: Sales can be combined with other e-commerce platforms, such as Amazon and eBay.

Bind social media accounts: On Shopify, you can bind various social accounts as your marketing channel. You can add Facebook, Instagram, Messenger.

Embed any site: You can embed product information and buy buttons on any site to make your sales ubiquitous.

You can also install the Shopify APP to manage your store and orders from anywhere, anytime on your phone.



Store theme

A good theme is crucial to an online store, and shopify has an advantage over other platforms.

Shopify has a fully functional Theme store, the Shopify Theme Store. Themes are typically priced between $150 and $180 (once).

There's a huge range of topics, both free and paid for. And these themes can be customized, you can completely according to their own preferences to build the shop.



Terms of payment

Language Settings: 50 different languages can be set on the customer payment method page, and other languages can be added.

Automatic freight calculation: automatic freight calculation according to different freight forwarders, including UPS,USPS,FedEx, etc. You can also buy and print Shipping labels online without losing them.

Cart conversion tool: If the customer adds your product to the cart but does not place an order, you can then send the customer an email (offering discounts, etc.) to prompt the customer to complete the order.

Automatic calculation of taxes: Automatic calculation of taxes for different regions, and then you can add this to the price.

Complete payment in the current page: no additional payment interface, safe operation, more convenient.

Payment identity diversity: Customers can choose different identities for payment, and it is not mandatory to log into the account for payment.

Customers can calculate automatically according to different regions, the payment interface, safe operation, more convenient to calculate automatically according to different freight forwarders, you can send emails to customers later, promote the completion of the order.

If the customer adds your product to the cart and no order is placed, you can then remind the customer via email to prompt the order.



5. Marketing & SEO

Provide the BEST SEO solution: Shopify follows the best SEO strategy and has many SEO features, such as the ability to customize H1 tags and product tags to describe titles and content.

Discounts: Discount rules and coupons can be customized. In the more advanced version, you can also set up a gift card.

Email templates: Shopify provides a dedicated email template for users to use for email marketing.

Product reviews: Your store can display customer feedback on your products and services.

Analysis tools: Shopify has built-in analysis tools, which can see all the store information, which products sell the best, the active level of open analysis and so on.

Bind social media accounts: It is very convenient to bind various social media accounts, such as Facebook, Twitter, Instagram and so on, and then combine these platforms for product promotion.

For example, an image you post on Instagram can be linked to your Shopify product, and clicking on the image takes you to your product page, which is the most direct way to use Instagram for marketing.



6. Product management

Upload unlimited products: There is no product limit and it can be managed using Shopify's inventory management software.

Product diversity: Different colors or sizes of the same product can be displayed as the same product.

Virtual electronic products: In addition to physical products, virtual electronic products can also be sold, such as software, games, apps, and so on.

Batch import/export: Manage all products in batches to improve productivity.



7. Stable website service

a.Unlimited broadband: Your site is free of visitors and uploads of files or pictures.

b.Automatic website update: If there is a new feature or version, the website will be updated automatically.

c.99.99% uptime: the site is up and running even during peak hours.



8. After sales service and technical support

Shopify's after-sales service and technical support are also very awesome, with a variety of service channels:

a.Phone call

b.Real-time chat


If you have any questions, please feel free to ask. These are all online 24 hours a day, 7 days a week. In addition, there are other channels that can help you solve your problems:

d.Shopify homepage support template

e.Help Center


g.Audio and video

h.Shopify experts

i.Shopify related articles and guide

If you have a problem, then definitely ask for help, but it's important to get it right. If you find someone who isn't that keen on helping others solve their problems, you're probably in a position to listen to their complaints.

But if you meet people who are warm-hearted and know a lot, then you will be happy to solve the problem. However, it's also possible, but unlikely, that your problem won't be solved even if you ask for help.



9. What are the shortcomings of Shopify?

a.Shopify enhancements need to be implemented through plug-ins, but too many plug-ins will affect the operation of the website.

b.Shopify with your heavy traffic, the requirements of more features, Shopify scalability is poor.

c.The transaction fee of PayPal payment, in addition to the PayPal fee, Shopify also charges a fee of 1-2%.

d.Product pictures cannot be installed and displayed in proportion. Please cut out the picture size before uploading product pictures.

e.It's a hassle to export a blog from Shopify.

In general, there is no perfect platform. Each platform has its own strengths and weaknesses. The key is to know which one is right for you. But if you're looking for a one-stop e-commerce platform that's easy to operate and easy to manage, Shopify is for you.

Check out the FondMart tutorial and find out many more on FondMartHow to associate my Shopify store with FondMart app?

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