How to Sell Wholesale Clothing Online: 4 Useful Tips from FondMart
Nowadays, with the trend of B2B e-commerce and the influence of coronavirus, more people try to sell wholesale clothing online, so we write the article to help you solve the problem of how to sell wholesale clothing online with 4 best ways to expand your wholesale business.
According to statistics published in 2019, the United States is one of the largest and most mature global markets in terms of B2B e-commerce adoption. And the B2B e-commerce volume in the United States reached a record 6.7 trillion U.S. dollars, more than double the 3.2 trillion registered only a decade earlier.
B2B e-commerce refers to the exchange of goods and services between businesses via online platforms. If you're involved in B2B or wholesale e-commerce in any way, you are part of the fastest growing industry in the market today. Although still smaller than its retail counterpart, B2B e-commerce has seen exponential growth over the last few years and is projected to grow even bigger in the near future.
Though the B2B e-commerce is growing fast, but actually not all the products are suitable for wholesale clothing.
The following products are suitable for sale online, take a look:
1. Smaller size. Mainly to facilitate transportation and reduce transportation costs. Larger, heavier, and low-priced products are not suitable for online sales, because the logistics costs of the products are too high when they are mailed. If this cost is allocated to the buyer, it will inevitably reduce the buyer's purchase desire.
2. Higher added value. A single product with a value lower than the shipping fee is not suitable for online sales. The price should be relatively stable. Don't make products with unstable prices in a relatively short period of time. The small shop owner who opened the shop in the early stage cannot bear this risk.
3. Individuality or fashion. Goods sold in online stores are often distinctive or very fashionable.
4. The price is more reasonable. If you can buy it at the same price offline, no one will buy it online. If it can only be bought online, such as foreign trade orders or products directly brought back from abroad. Avoid large-scale products such as products. First, these products have relatively low profits, and second, the price is relatively transparent. Third, the ubiquitous products are not so attractive after all. There can be too many popularity and orders in the initial store, if it can't be formed With a certain amount, it is difficult to continue.
5. Knowing through the website can arouse the viewer's desire to buy. If this product must be seen in person to achieve the trust required for purchase, then it is not suitable for online shop sales. If there is a purchase channel for branded goods, you can consider making branded goods, because such products have a high degree of strength, even if the buyer does not see the real thing, they also know the quality of the product
After reading what is suitable for wholesale online, you will find out that clothes are good for wholesale clothing online.
As for the reasons why wholesale clothing Here are some things you need to consider so that you can contribute to the growth of B2B e-commerce:
Mobile and Social Media Ready
Nowadays, mobile applications and markets are becoming more and more popular because they provide convenience when making sales. You have to notice that 79% of smartphone users use their mobile devices to shop online. This tells us that mobile-ready e-commerce platforms have contributed to the overall growth of the industry.
In order to sell products to new potential customers, you need to determine the location of your target customers. Some B2B platforms provide features that can help you determine which social media platforms you can use to better expand your reach.
Today’s customers are also not shy about sharing their thoughts on their buying experience online, and can comment on social media—whether positive or otherwise. This may be good for your wholesale clothing business, but it’s also good to have your own platform where your customers can leave comments for other potential customers to see.
Order and Payment Flexibility
No sales transaction is the same. These differences can be seen by any simple things, such as changes in shipping details or updates to preferred payment methods. In any case, your B2B e-commerce platform should be able to adapt to these types of changes without requiring too many efforts from your customers.
Because of the convenience you provide, most of your repeat customers may start a business with you. Don’t lose your target customers because your e-commerce platform does not allow them to change the order or payment details.
Until now, you may have a vague idea about how to sell wholesale clothing online, so keep reading our useful tips, which help you make it clear. If you changed your idea and want to sell wholesale boutique clothing offline, then please read "How to Sell Wholesale Boutique Clothing Offline: 5 Tips from FondMart".
With the fast growing of B2B e-commerce, you can easily find out many places to sell your wholesale clothing online. For example, shopify and woocommerce can help you build your own page to sell your clothes. Shopify is a one-stop SaaS e-commerce service platform that provides e-commerce sellers with technology for building online stores and also manages sales, payment, logistics and other services.
You can see that lowering the technical threshold for small merchants to operate online stores is the most basic business of Shopify. Merchants register an account, select a website template, upload products and add descriptions, set prices and logistics options, and add payment methods to generate a beautiful and reliable independent station in a short time.
If you want to sell your wholesale clothing online with a satisfactory beginning, you should first register in a great platform that will help you save a lot of time.
It is vital that you find qualified suppliers because the quality of the clothes will finally affect your benefits. If you want to purchase items that have never been purchased before, or services that you have not had the opportunity to handle so far, the first thing you need to do is to research potential suppliers.
There are several ways to do this. The first step is to make a list of five or more suppliers. From here, you can further narrow down the scope until you find a supplier that meets your needs.
We provide you with the following methods to help you find suppliers in your area:
First, you can search for suppliers on Google. Because a quick search for suppliers on Google is a good starting point. Once you find some, be sure to visit their website to learn more about them.
Second, you can also view trade publications, trade journals, and supplier catalogs. This is a simple Google search, as most qualified suppliers will be listed.
Besides, you can also try to talk to other people. Finally, you can ask your colleagues and people in your industry if they have any suppliers they can recommend. But remember, what works for them may not work for you. You still need to dig deeper to see if the supplier has what it needs.
After completing these, you should have a list of vendors that meet your wide-ranging needs. From here, the next step is to evaluate each of them individually.
We FondMart can exactly provide you with the clothes you want from trustworthy suppliers and manufacturers.
You need to improve your product description and pictures. As retailers sell products online, there is no way for retailers to get close to clothes, so they pay much attention to product descriptions and images. This helps them to better understand the product before buying in bulk.
Therefore, if you want to impress buyers, make sure to take high-quality pictures of your products. This can be done with simple backgrounds and lighting to ensure that retailers can easily view the finer details of your merchandise. Since the number of pictures that can be uploaded on the page is limited, you can prepare many product pictures for later needs.
As for description, we can tell you from experience that including stories is one of the best ways to attract buyers.
Use an initial reasonable description to describe how your product will improve the lives of your customers. Especially when it comes to wholesale clothing, you can talk about the quality of your clothing and the excellent price to attract your customers. You can also include technical specifications at the end of the description, such as product size and country of origin. When retailers see that products are beneficial to their audience, they will definitely notice.
Just like any modern enterprise, customers are the core of B2B e-commerce. Providing customers with a positive experience at any stage of the buyer’s journey always guarantees new business or repeat orders.
In order to encourage your customers to purchase your wholesale clothing online, you should try your best to attract them. Here are some methods that you can have a try. We hope you can benefit from our recommendations.
This means your customers can purchase without minimum order quantity though you are selling wholesale clothing. For some small buyers, they don’t have much money to purchase a large quantity of clothes while they want a huge collection of different types and styles of your clothes. Solving the problem of how to buy clothing wholesale without minimum purchase is also very important,which can help you save investment cost and make more money.
Fast Payment Method
Fast payment methods can help your customers pay the clothing quickly, accordingly you can start following steps quickly. Thus, the total processing time will be short.
For example, PayPal is an amazing online game and one of the most trusted payment methods in the world. You only need to register with PayPal, and any detailed information you provide will be well protected using system encryption technology. PayPal is not only great but also very reliable, simple to use, fast, and widely accepted by gaming platforms. Besides, if you are a B2B business, your payment plan may include ACH processing. In the survey, 53% of respondents believe that ACH is the most popular B2B payment method in North America.
As a customer, we always want to get what we want as quickly as possible. Thus, you have to pay attention to the speed of delivery. You’d better provide fast shipping to satisfy your customers, which means you have to cooperate with some quick logistics.
Besides, you should automate your order management and product distribution processes as much as possible. The key value of automation is that it simplifies the complex fulfillment process and reduces the need for manual labor, enabling you to provide better and more efficient customer service, from ordering to payment and shipping.
Keeping in touch with buyers after the sale is very important to lay a solid foundation and ultimately develop the wholesale clothing business.
Call to follow up after the buyer receives the order to ensure everything is delivered as expected. Invite them to provide feedback to help you improve the process. This can be done via a telephone survey or another follow-up email.
When buyers say they are satisfied with your service, ask them to leave you a review on Google, Facebook, and the B2B e-commerce marketplace of your choice. Collect recommendations in written or video format. These will help build your credibility and attract new customers.
Keep in touch with your buyers so you can ensure that they order from you again when they run out of stock or want to add new clothes to their product line.
If your goal is an online retailer, you should also know:
Who are their target customers?
How do they acquire customers?
How do they showcase the products they sell online?
If you have no idea, you can also take a look at How to Sell Wholesale Clothing: 5 Tips from FondMart to get your answer.
FondMart is a global clothing supply platform with the largest number of products in stock to offer a one-stop service for wholesalers, retailers and dropshippers. FondMart is a good platform help you solve the problem of where to buy wholesale clothing. The team behind FondMart has been working in the clothing industry for decades. We have professional purchaser, designer, production and IT teams to be devoted to helping more overseas merchants benefit from no MOQ and a rich selection of goods. So if you want to sell wholesale clothing online, you can find the suppliers you want at FondMart. If you have more questions about wholesaling , you can click our wholesale tips to find out your answer.
Subscribe for latest update
We will keep you updated with FondMart's style news.