COASTAL CORE 2023
With vacationing firmly back on everyone's minds, beachwear increases across the catwalks. Staple styles are updated via statement details, multi-wear ideas, and active influences. Continuing to recover, swimwear increases its share of the apparel mix by 0.3ppt YoY UK to occupy 5.2%, remaining steady in the US at 6.6%, One-pieces demonstrate the largest growth in the swim category, +0.5ppt UK to 26.5% and +0.8ppt US to 25.3%. Meanwhile, the bikini maintains the largest share of the category mix at 57.7% UK (a decline of 1.3ppt YoY) and 42.2% US.
Creative Cutout Swimsuit
A design detail seen across women's apparel on the S/S 23 catwalks, and an ongoing stalwart for a swim, designers update the swimsuit with bold Cutouts that creatively contour the body, lend a risqué quality to this typically safer style, and create day-to-night styling potential for multi-wear Beyond The Beach appeal.
Statement Strapping
Designers update one and two pieces with StatementStraps for S/S 23, creating multi-strap barely there styles. Straps are fine and are used to create patterns against the body, ranging from purely decorative to more functional, delicately connecting pieces and panels.
Crafted Beachwear
While Contemporary Craft was one of the top hashtags on the Fashion Feed throughout the S/S 23 catwalks, this boho-inspired look can be expensive to produce ethically. Save intricately crafted pieces for creative collaborations and hero items that consumers can invest in long-term.
Sleeved Swimwear
In line with increasing interest in swimming for wellness and watersports participation, brands draw on surf style to inform the addition of sleeves across one and two-piece styles, nodding to the rash vest. Capped and voluminous sleeves offer stylistic alternatives with Beyond The Beach appeal.
