MILLENNIALS LEISURE
Instead of climbing the corporate ladder, Millennials are chasing a life of leisure. We explore how their priorities around free time, pleasure, self-care, and well-being will shape new consumer attitudes and behaviors.
Nightlife Luxe
Influencers who once fell under the 'that girl' aesthetic are now pivoting towards more indulgent themes. Nightlife Luxe aesthetics are using blurry imagery, 1920s glamour, and moody indulgence to show that they can support both recklessness and repair.
Homebound Hobby
Even after bars and restaurants have reopened now, only a few Millennials are interested in going out. Most of them miss lockdown – a period when they had copious amounts of free time to be spent alone. Hobbies such as reading, knitting, painting, and baking… Some of them also are interested in becoming online creators, a job that often requires alone time and space to capture content. Comfortable Loungewear will play an important role in it.
Play Time
Just 23% of US Millennials consider themselves passionate sports fans. However, a fresh wave of sports culture is catching their attention, where sports embedded with strong elements of leisure, lifestyle, and aesthetics are building new fandoms.
Activewear
After the pandemic period, an increasing number of people are chasing healthy life including mental and physical. Besides, deeply influenced by the recent Qatar World Cup 2022, more and more people, including millennials, are starting to exercise again! Activewear is a good choice for them to do sports this winter.
