MORE POSSIBILITIES IN DENIM
Real-life outfits influence DENIM style, driven by the CityDressing and SmartenUp trends. Denim is refreshed with Vintage washes, colourful dyes, Y2K washes and Upcycled techniques. FondMart selected the most worthy investment items in different styles for you, take a look and invest for your next collection.
Aged Appeal
The AgedAppeal effect continues to attract the youth market, reaffirming the success of NoughtiesNostalgia and Y2K. Y2K-inspired washes and finishes are being revived through grungy tones, earthy overdying, pigment sprays, bleaching and acid wash techniques, recreating stained exterior styles and authentic distressed effects with an extreme vintage look .
Retro Mid-blues
The CityDressing and SartorialStyling trends are gaining momentum, reflecting consumer desire for classic and versatile shades such as retro mid-blue. Following the autumn and winter fashion shows, mid-blue hues continue to prove to be a commercial direction, from bright red tones to pastel RetroBlues, bringing a bright feel to the summer. The shades draw on everyday outfit trends while appealing to both young and mature audiences.
Colourful Denim
Colorful denim was a frequent presence on the Pre-Summer 24 runways, with red and pink being the most popular hues. From pastel GelatoPastels to DopamineBrights in AcidWash, TrompeLOeil effects, overdyes and pigment spray applications, brighten up the S/S 24 Festival and Resort collections.
Patchwork Denim
The patchwork denim all has a '70s feel, paired with silhouettes like flared pants and wide-leg jumpsuits that were popular during that era. Because of the rise of retro trends, patchwork denim has more possibilities. Patchwork used to mean simple signs and squares, but patchwork in 2023 is much more thoughtful. From contrast panels to mixed denim and lace.
