QUIET LUXURY
Due to COVID-19, many of people lived in lockdown and wore less outfits than before, realizing how few pieces of clothing we actually need. The embrace of quiet luxury is a lockdown-era lesson well learned. Quiet luxury is defined by its easy elegance. A steady stream of loyal customers who prefer refined tailoring over loud and proud monograms gradually makes it a dominate style in 23F/W. Fondmart will recommend a series of quiet luxury style clothing for you to invest.
Casual Sets
Quiet luxury’s sets are less polished than elegant style but more casual than “normcore”. They do rely on the “less is more” concept, but none of it takes away from appealing design details such as unique silhouettes and signature fabrics. In recent A/W seasons, traditionally feminine silhouettes is renewed, which impacts the 4% year-over-year increase in sales of suits and sets.
Elegant Blazers
A Blazer is a timeless piece of tailoring, known best for being classically menswear-inspired and having everlasting closet appeal. Elegant blazers are key items for both quiet luxury style and office wear.
Solid Blouses
Solid Blouses champion a neutral colour palette and rejecting logos, they are all selection of high-quality wearable pieces. On social media, solid blouses were up +26% versus last year. The continued rise of these seasonless classics, answer to consumers’ prioritisation of items that offer longevity and the flexibility to be worn in multiple scenarios.
Minimalist Bottoms
A/W 23’s bottoms move away from comfort-led styles in favour of tailored pieces. While sales of tailored pants in the category bottoms hold 12.6% of the mix. Not to mention, a relaxed-fit trouser makes almost every outfit look effortless. Simply put, quiet luxury is new-age minimalism, with a larger focus on investment pieces and thoughtful shopping habits.
