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SUMMER COLOR PALETTE

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For Summer 23, newness was delivered through the use of color, this season’s key colors are driven by a mix of optimistic energy. Tranquil Blue, Fondant Pink, Astro Green, and Sunny Yellow…There is a need to balance creative confidence in print and color with commercial and long-term options. Perennial print and colors take the lead and we see the return in growth in core color groups.

Sunny Yellow
Fondant Pink
Tranquil Blue
Astro Green
ic_triangle_left1 Sunny Yellow ic_triangle_left1
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Injecting a sense of uplifting warmth and elevated optimism to Milan collections, SunnyYellow is emerging as a key summer bright. Seen across NY, London, and now Milan at Del Core, this bold primary shade works perfectly for statement dresses and occasion wear as a directional color choice. According to S/S 23 color shifts YoY, the proportion of Sunny Yellow is 15.0%.

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ic_triangle_left1 Astro Green ic_triangle_left1
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The bold and bright shade of Astro Green was seen across the streets as we see a renewed interest in eye-catching shades that create an immediate impact on social media in real life. We’re seeing influencers embrace this shade across outerwear and accessories for a statement look.

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