VINTAGE PRINTS
Vintage prints evoke comforting feelings of sentimental escapism. This sparks an interest in geometric shapes, textures, paisley and patterns along with familiar directions such as comforting retro looks. Although retro floral prints were a hit this S/S23 with customers, the floral prints have continued to be a hot favourite up until F/W23. Fondmart will selects high quality vintage prints items for you.
Fall Boho
Classic bohemian prints remain an important commercial direction. Boho boasts 2 billion views on TikTok worldwide, having gained 305m views in the last 120 days. Paisley prints saw the second biggest growth on the F/W 23 catwalks, increase 73% to occupy 2% of the total print mix. Pared Back Bohemia is a highlight design point this F/W, pair with patchwork prints which increase 10% year of year in Winter Boho looks.
Retro Painterly Floral
Painterly Florals and patterns saw an increase on the F/W 23 catwalks and will continue to gain momentum. Florals lead the new-in prints mix and increase 1.9% to 29% across luxury and premium retailers, yet stay flat at 28.1% across trend-led retailers.
Geometric
Geometric remain key for consumers looking for safe year-round investments. Geometric prints are evolving into a graphical approach, make use of uncomplicated graphical shapes to update perennial geos, such as bold stripes, squares and circles. Geometric prints design for longevity. Simplified bold shapes on classic and uncomplicated silhouettes offer timeless appeal that can be worn across seasons, for years.
Texture
Prints occupy 20.4% of the new-in apparel mix to in the US, customers are in favour of soothing textures. With this in mind, it's crucial to balance out assortments with texture print designs in tone on tone colourations. Texture prints can be worn across seasons. Consumer desire for soothing pieces informs the sustained buzz of render calming natural contours and textures and mineral patterns.
