A Market That Is Less Competitive and More Profitable in Apparel Wholesale Industry - Plus Size Clothing for Curvy Ladies
In the 1800s, a curvaceous figure was considered desirable. Things altered in the 1900s. As technology progressed and clothing was no longer created to order, mass production meant that people with different body types had fewer options for apparel. Stout Wear was originally split from the rest of sizing to meet our community's specific purchasing problems, which ranged from shops not stocking bigger sizes to salespeople giving poor customer service.
According to Peters, America was attempting to establish itself as a worldwide powerhouse in the apparel business by the 1940s. As a consequence, the definition of a "American woman" was questioned. She was judged to be tall, athletic, and well-balanced. Investing in excellent clothing for women who didn't fall into those categories, however, went by the wayside. Even when shops did offer plus-size clothing, the images in advertisements didn't accurately depict the women they were selling to, and the language used was sometimes insulting.
The revolution was all over the place in the 1960s. Women joined together to combat weight prejudice and discrimination via the radical fat-acceptance movement, taking inspiration from Vietnam War demonstrations. Though the movement had little to do with fashion, it did pave the way for the change in mindset that occurred in the industry over the next decade. Fashion in the 1970s became more about embracing our bodies rather than attempting to hide or conceal our natural forms. During this period, Big Beauties – Little Women, a modelling agency that only represented plus-size and tiny models, was founded.
According to Peters, “plus size” did not become the descriptor of choice for sizes 14 and above until the 1980s. Because of the decrease in the selling of luxury goods, even high-end fashion designers such as Valentino and Givenchy began to become involved. In fact, Vogue, a fashion magazine known for its lack of size diversity on its pages, published its one and only plus-size advertorial.
The forerunner of Mode, BBW, the first plus-size fashion magazine, provided lifestyle, health, and fashion information to our community. They used to include pullouts in their early issues requesting designers to create clothing in our sizes. Future editions of the journal took a different path, but 1997 saw the introduction of Mode magazine.
Mode magazine was devoted only to the plus-size fashion industry, providing regular work to designers and models who had little visibility elsewhere. The publication of the magazine marked a watershed moment in model Emme's career, propelling her to the position of the first plus-size supermodel. Even though the magazine only lasted a few years, it was a watershed event in plus-size fashion history.
We no longer had to depend on publications or ads to represent us after the new millennium—there were fashionable, confident ladies wearing sizes 14 and above showing us that we belonged in fashion. The early plus-size fashion blogosphere paved the way for today's bloggers and YouTubers, ushering in a new age of body acceptance.
Plus-size models are gracing the covers of magazines and walking the catwalk these days, and actors of all shapes and sizes are appearing in films and television shows. There are plenty of inspiring plus-size fashion blogs and body-positive role models to follow. Despite the growing popularity of plus-size models, we still have a long way to go. Women sizes 14 are still underrepresented in media, and women do not all have equitable access to the same amount of wardrobe choices, according to several plus-size fashion companies. So, until that day comes, we'll keep pushing fashion ahead every day.
Our clients often ask us which materials are most suited to plus-size bodies. Elastic fabrics are trendy in plus size fashion, but does that imply that if your potential clients are a size 14 or above, you can only sell clothing that stretches? Obviously not. Every fabric and textile has advantages; it simply depends on what you think is more popular locally.
Cotton is a natural fibre that is popular for its breathability, which means it is cool in the summer and warm in the winter. It is hypoallergenic, making it ideal for individuals with sensitive skin. It's also long-lasting and simple to care for — it's machine washable.
Linen is a natural fibre that is very breathable, making it ideal for wearing in the heat. It's twice as strong as cotton and twice as durable; it's not flexible and tailors well, but it wrinkles quickly.
Silk is well-known for its softness and comfort, as well as its gorgeous draping and shine. Because it is a natural fibre, it dyes readily and is well-known for its vivid colours. While sumptuous and soft, it is also extremely sturdy, and since it is absorbent, it is both warm and cool to wear in the winter and cool in the summer. Depending on how it was handled, it may need to be dry cleaned, hand washed, or machine washed; always follow the care recommendations.
Ramie is a natural substance derived from the fibres of an Asian plant known as ramie (also known as Chinese Grass). The material's structure and texture are somewhat more robust than cotton, yet the fabric produced from ramie fibres is fine, lightweight, and long-lasting.
There are three types of leather: nappa, which has a smooth surface, nubuck, which has a highly polished surface, and suede, which is produced from the underside of the skin.
In contrast to real leather, faux leather is often composed of fabric with a plastic covering that is washable and simple to care for. Faux leather has advanced to such a high level of quality that it is often impossible to distinguish between faux and real leather.
Denim is a cotton fabric distinguished by a strong diagonal weaving known as twill. It is often, but not always, blue and is most commonly linked with jeans, having its origins in men's hard-wearing working clothing in the nineteenth century. When used to make jeans nowadays, it is often mixed with a little elastane to offer a little 'give,' and it has also moved beyond jeans and is a popular fashion fabric.
Chiffon is a very feminine fabric that is well-liked for its beautiful, transparent look. The fabric's light, simple weave creates a smooth and flowing drape. Polyester or silk may be used to make chiffon. Because fabric is not skin tight, it is also extremely popular for plus size designs.
Jersey is a knitted fabric with a very fine surface that is characterised by its high degree of flexibility. The fabric's wearability and softness are what make the jersey so appealing.
Wool is a natural fibre that is an insulator, making it extremely warm to wear. Because it is robust and elastic, clothes may stretch pleasantly with you and then return to their original form. It is non-allergenic, making it ideal for individuals with sensitive skin, as well as flame retardant and filth and stain resistant. Furthermore, it is highly biodegradable, so at the end of its life, you may dispose of your garment with confidence that it will have no negative effect on the environment.
Cashmere Cashmere goats have an exceptionally fine undercoat that protects them in their natural habitats in Mongolia and the Himalayas. During the yearly moulting season, hairs from the undercoat are gathered. Cashmere is a lightweight, fine, soft, and glossy fibre.
Elastane, a synthetic, is added in tiny amounts to textiles to give stretch and form retention. It provides for flexibility of movement while still providing a long-lasting fit. Lycra is a high-end brand of elastane.
Viscose was formerly referred to as "fake silk" because, like silk, it has excellent drape, is soft on the skin, and can be dyed in a variety of vibrant colours. Its alternative name Rayon came from the ancestor who invented silkworm rearing in Chinese legends. It is a man-made cloth produced from wood pulp that mixes readily. It is often mixed with other textiles to enhance softness, lustre, or absorbency (it is very absorbent and quite cool to wear in the heat).
Modal fibres are similar to cotton and viscose. They're composed of cellulose that's been chemically treated to enhance its characteristics. Modal has a softer drape than cotton and is more durable than viscose as a result of this.
Because it has a wool-like texture, it is often used to make sweaters. While providing warmth, it is lighter than wool and less costly as a synthetic. It absorbs and holds colour well, may be soft, and is machine washable depending on how it is created. It is also used in the production of artificial fur.
Lyocell is a synthetic fibre produced from natural cellulose in an ecologically friendly production method. Lyocell, like cotton, is skin friendly due to its breathability and absorbency. Tencel is a trademarked trade name for lyocell.
Polyester is a cloth that works like a miracle. Because it is synthetic, it may be worn again without fading or losing its form, and it is wrinkle resistant. It works well in mixes with natural textiles like cotton, extending their life.
Polyamide is a synthetically produced fibre that has been substantially improved in recent years in terms of breathability and comfort when worn. The fibres are very long-lasting and may be utilised in a number of applications. Polyamide is a common fabric for sportswear. Nylon is the trademark term for a polyamide-based chemical fibre renowned for its remarkable flexibility.
The plus-size apparel business is worth billions of dollars. Plus-size apparel sales are increasing. It accounts for almost 20% of apparel sales, making it an excellent sub-niche to advertise within the fashion sector. Customers will have a greater chance of discovering items that match their size if you operate a wholesale plus size clothes shop. It establishes a connection with the target demographic, who is irritated with the difficulty of obtaining clothing that suits their form. This niche not only addresses an issue, but the consumers are simple to advertise to. The greatest potential for store owners in this sector is to provide a secure and pleasant shopping experience for the customer.
Selling plus size apparel has proved to be popular and lucrative on AliExpress, Shein and Warmart. This kind of apparel has earned a high order volume and positive ratings on our clients' online stores, indicating that consumers like the appearance and fit of the products they purchase.
On AliExpress and Shein, many plus size suits have hundreds of orders and reviews, indicating that there is a need in this sector. When you wholesale plus size clothes, you can easily plan your stocking with FondMart cost-effectively, cutting down your average shipping cost for each piece of clothing you buy. When you dropship plus size clothes, the goods are delivered directly from us to your client. The processing and delivery time to the US add up to less than 10 days if you choose our DHL shipping method.
With plus size clothes becoming more popular, it has become a must-have item for most FondMart apparel wholesalers and suppliers. If you want to find plus size wholesale clothing, you should The size range of plus size clothes varies by location, but it is usually clothing that is suited for individuals with bigger bodies than the normal person. We have noticed this trend and have begun to sell not just plus size dresses, but also plus size tops, plus size bottoms, plus size underwear, and plus size loungewear. Plus size swimwear is extremely popular, so FondMart supplies a rich collection of it that you can easily find out and import to your stores on our website.
More plus size clothing wholesale tips：
Subscribe for latest update
We will keep you updated with FondMart's style news.